Friday, 25 August 2017

Idea 2 Digipack

For the second idea, I feel like something graphic for the cover would be the best choice. The artist is independent and alternative, born in the Netherlands and far from the maintream of the American scene. The colours must be striking and varied, to match up with the psychedelic style of the music. However, I picture him as quite minimal in taste and would simplify the drawings to a naïve representation of reality. These would include, clearly, a chameleon, but also the masks of the video and the outlines and some locations perhaps.


Jacco Gardner is a highly experimental artist, constantly evolving. That's why I'd like these drawings to be quick and without much thought to them, linking them back to the subconcious which seems to be an underlying theme in his music. Automated, continuous lines, with colour pencils or such, could work. Eventually, a Photoshopped version could be developed very successfully. 

I'd then include a black and white photoshoot of the artist and the band and dancers in their masks, with just the whiteness visible, creating an other-worldly perspective. They would create shapes around the singer, giving a threatening impression on the onlookers. The last picture, where the disk is placed, would be in colour of the whole troupe without masks in a natural way, a behind-the-scenes kind of pic.

Everything in the album as to be decisive and categorical, giving a strong impact and conveying that the artist is very sure of what he is doing, with an impeccable and professional resonance in all the pictures and drawings, which are clearly naïve on purpose rather than by mistake.





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