We have started to think about the
campaign overall. As a name for the artist, we have thought of playing around
with the performer's name, August, because it is very unusual already. It helps
build the identity of someone who has a variety of cultures in their
background, as the name is not typically British. It says something about the
family as well, maybe involved in artistic jobs as well and inspiring for the
young musician.
Aesthetically, we want to create synergy
among the products we are marketing: digipack, webpage, and clothing in the
store (potentially). We are thinking of coming up with a pattern or a style to
go with, developed through graphic design or collage as Jaime and I are very
confident in these areas of art. That way, we would make something organic and
out of the ordinary. It would link back to the artist being a young creative
person who stands out in many fields apart from music and skateboarding. Both
Jaime and I have a very urban style of producing art, which directly relates to
our star image as skateboarding is immediately linked to a certain social
environment in the cities and graffiti as a means of expressing oneself. We are
planning to experiment with typography.
Above, I have included some samples of my
latest pieces of art which I think that altering the colour patterns to make
the mood seem less obscure (I think light blue tones would suit the sweet
melancholy of the song), could work to shape the identity of the artist.
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