The editing process can be as important as the production of the video. It defines the appearance of the final product. It leads to finishing the whole "pop promo", selecting and combining the raw footage into different sequences. Ultimately, it will also bring the whole footage together thanks to colour grading and After Effects adjustments.
We have gone to the Editing Suite to take a look at the footage from yesterday. We are satisfied with the number of shots we have, and the quality of the lighting and performances is fairly good too. The lip sync is not perfect, but there cannot be much asked of a non-professional artist. I really appreciate August's performance because he really puts his soul into the song. It totally seems like he has written the song because every moment is supported by an intention. His gestures irradiate a strong personality which is useful when presenting a young, passionate star image.
In Premiere Pro CC, we have decided which shots we are going to use and we have taken a look at all the different stories that we will eventually put together: we have the Cans sequence, the Games Room sequence, a conversation between August and Faderera, Mel looking through a Pipe, the Bed sequence and the Drawing sequence.
After the lesson, I went back to the suite to label all the shots and have a more organised outlook, thinking about saving time in the future. I decided not to get rid of any shots yet in case we changed our mind as a group.
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