I have been effective in communicating the star image as part of my campaign – considering the distribution of the product and the brand image. Ultimately, the brand image I wanted to promote was a passionate young musician with initiative and the aim to unite people in the strive to be creative. This is important for any campaign or concept for example, in the campaign. For example, this could be compared to actual artists like Rex Orange County, who is constantly willing to collaborate with similar upcoming artists and engage with his fans.
Second, I feel that I have given the campaign a unique selling point through the star image. The star image I have promoted is accessible and mysterious at the same time, an inspiring personality who encourages people to work hard in order to success. A unique selling point used in a coherent campaign will provide different opportunities to market the star image. An audience who is able to spread word of mouth about a publicity campaign can ensure success through the engagement with the text as a form of online media – helping spread, circulate and distributing meaning among fans.
Finally, I have technically delivered a coherent looking campaign, with faded blue tones and an emphasis in showcasing art such as collage through the use of image and online social media. The music video promotes a release from the album release whilst the website acts as an effective online toll which helps distribute and promote meaning for a fan base. The circulation and spread of meaning by the intended audience helps with co-option, a theory that Boyd developed which comes hand in hand with the rise of the Web 2.0, among the fans and aids me with the marketing and promotion of the album.
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