Evaluation Task 3 Conclusion: What have you learned from your audience feedback?

I have learned from my audience feedback that, all in all, I have constructed an intended star image and an effective campaign.  My target audience has informed what went well, for example, the consistency throughout the campaign through the colour schemes and star image values. Some areas I developed along the process were the choice of fonts, the elimination of typos in the website and the mastery of programs such as Photoshop.

Taking note of the audience feedback I understand how the audience inform me the success of  the campaign is and indeed allowed me time to make adjustments to the campaign before it went to distribution.  Audience feedback is important market testing in post-production to see if I created the right star image and marketed this purposefully.  As Henry Jenkins informs us that we live in a ‘participatory culture’,  where fans and audiences are important in circulating meaning and the strength of media messages.

I also recognise that my audience has engaged with the meanings in my music video in different ways, bringing their own contexts to the reading of the star image – what Hall argues is reception theory.  I can understand how my audience can either reinforce or challenge intended meanings in the text.