Evaluation Question 3 (Part 2) Which institution would distribute your media product and why?

Which institution would make our film based on what we actually made?

After doing some research into the topic, I have found a distribution company which could realistically develop our idea from what we have. It is called CinemaNX and is relatively new in the industry, being created in the year 2007 and distributing their first film that same year. Its founder and producer is Steve Christian, who died suddenly this February 2017 at age 53. Over the last ten years, CinemaNX has distributed films which are similar to ours in terms of story line and, though they did not count with high budgets, managed to get a reasonable revenue. Most of them are action thrillers as well as drama, some examples being "The Disappearance of Alice Creed", "TT3D Closer to the Edge", "Waking Ned Devine" and "Orson Welles and I". Recently, they co-produced a film  which is currently in its stage of post-production about A.A. Milne, the British author of The Winnie The Pooh novels. Throughout their films, they have used a variety of well-known actors such as Zac Efron and Christian McKay. In the A.A. Milne's Project, the leading couple is formed by Domnhall Gleeson and Margot Robbie. 

I have chosen "The Disappearance of Alice Creed" as an example to illustrate the similarities between this media text and our thriller. The first one deals with the kidnapping of a girl who comes from a rich family in order to get a ransom. It is unconventionally directed, like our film, and it is full of plot twists that change the view that the spectators have of  the characters. The budget was only of $1,500,000, and the acting is in the hands of three actors: Gemma Arterton, Martin Compston and Eddie Marsan. The revenue ($1,605,139) did not mean much gross profit for the company, but the critics were generally outstanding (82% in Rotten Tomatoes and praised both by The Guardian and TIFF, Toronto International Film Festival).

CinemaNX is such a small company that it lacks a Wikipedia page and, according to the data found in Linkedin, its permanent employers merely range from 11 to 50 people. I believe that such a small company, though it would be careful not to risk it, would probably be willing to grasp our idea and distribute it as a whole film because we share the same passion and creativity that Christian always had, qualities that many co-workers highlighted about him and his way of leading the company. Our idea is quite avant-garde if we take a look at the technical aspect, but yet it holds the values of a true blockbuster.

The institution does not specialise in any genre in particular, but the majority of its films are either comedies or thrillers, with some dramas along the way. They also distributed one animation movie, "Chico & Rita", which actually became quite popular at the time. It was praised by the critics and constituted a novelty for the company and the worldwide audiences. This is among many other examples of when CinemaNX invested in completely new projects, being consciously reckless but making the right choices. They give lots of opportunities to new directors and actors, and they know how to captivate different sectors depending on the kind of film that they have planned. Their publicity campaigns range from creating Facebook pages to advertise the film in question to presenting it to festivals such as the London Film Festival or Tribeca. I believe that their ways of spreading word-to-mouth are effective and cost-efficient at the same time, so I would like my film to go through a similar marketing procedure. It would also be remarkable if the company organised a campaign to choose the Cinema that would host the premiere of the film, as they did in 2010 making a smart move.

I have created a Timeline which includes the main events since the origins of the distribution company.

Bibliography:

http://variety.com/2012/film/news/cinemanx-to-merge-with-pinewood-shepperton-1118055092/

https://www.linkedin.com/company/cinemanx

http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=59279647

http://www.bfi.org.uk/films-tv-people/4ce2b9b74064a

http://deadline.com/2017/02/cinemanx-founder-producer-steve-christian-dies-aged-53-isle-of-man-pinewood-pictures-untitled-aa-milne-project-1201921174/
https://en.wikipedia.org/wiki/The_Disappearance_of_Alice_Creed
http://www.the-numbers.com/movie/Disappearance-of-Alice-Creed-The#tab=summary