Research into Target Audience

When thinking of the potential audience for our thriller, the first aspect to look at is the genre and story line. The plot, as said previously, is basically a terrorist attack taking a young couple by surprise. The movie would have romantic and action elements, but the key to it is the suspenseful feel. The whole film would be about how the female lead manages to escape and, with the help of a detective, carries out a revenge against the terrorist group which murdered her boyfriend. Such film is bound to be interesting only for a certain audience who is interested in violent conflicts and investigations links to them. Our thriller would be essentially fast-paced with some slower sequences combined when the research takes place. It would involve a romantic element throughout, with a possible added story between Ella and the detective, which means that the target audience is broadened, with more women wanting to watch it than if the product was only an action-driven drama.

In general, thrillers with no major intellectually challenging aspects are aimed at relatively young people (around 15-35 years old), especially if what we are talking about is a traditional product like this one, with no ambition as to the organisation of the plot or adding an unexpected twist to it. Our audience would probably come from western countries, especially UK, US and the Mediterranean. Anyway, this kind of film often has international impact because of the commercial theme. 

The hobbies and interests of our potential audience could be almost anything, but watching films, playing video games and performing some kind of sport would definitely be included. Regarding their education and jobs, there could be a wide range of options, from being a student to an accountant. Scientists would most definitely not be very attracted to the whole idea, whereas certain artists would undoubtedly be interested because of the careful choice of cinematography, which is fairly unusual. I would say that adventurers and world travelers could find the film particularly compelling because they would feel identified with the main characters and that feeling of familiarity would probably make them more immersed in the plot and the danger they could themselves be exposed to.  

The income of our target audience is most likely not too substantial, as the effects and technologies we utilise are consumer standard, and the upper classes would probably not be bothered to watch a film about danger and security issues, especially if they are exposed to this problems every day in the media and probably have adapted a distanced pose to it all, even a businesslike approach. The lower and middle classes are more likely to appreciate our thriller, because its inaccuracies would not constitute such a problem to them and they would probably be driven by the adventurous nature of the issue. 

Overall, the film would be aimed at a broad audience as long as they are not especially critical or tight and they appreciate a product with lots of action and mystery rather than a psychological drama, documentary  or pure romance. Even fans of horror films could find ours compelling as suspense is closely linked to it.