Our Target Audience for our Initial Idea would be young university artsy students with a passion for modern art, philosophy and film. They would be updated in the last trends but would be selective as to which ones to follow. Though being committed and interested in politics and other matters, they would enjoy as much going out and partying, as well as DJs and live music. They would certainly listen to our band every month, though not showing the other worldy obsession which is associated with the fandom of One Direction or similar. 
We have created an Instagram profile belonging to a girl who consistently attends music festivals and posts effortless sketches and pieces of artwork that strike her in the exhibitions she often visits, writing poems that go with them and never giving away too many feelings.
However, it is easy to conclude that she is a sensible person, which makes her enjoy this rock sentimental music which certainly has a romantic vibe overall, and the trippy side of it is associated with the need to evade and party to escape from the stress of everyday life and contemplate art in an inner way.
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